Videos

Videos are powerful tools that can be used by dentists to help personalize websites.  By posting videos, dentists can put their best foot forward to create a first impression or further their existing doctor-patient relationship.  Flash is used to post a lot of videos as are QuickTime, Windows Media Player, and others.  YouTube is also a great tool and can be used to take advantage of the massive amount of traffic at Read more..] 
 

Article Published by Web MD.  For more information, please see Dental Health: Dental Bonding on Web MD.

Dental bonding is a procedure in which a tooth-colored resin material (a durable plastic material) is applied and hardened with a special light, which ultimately “bonds” the material to the tooth to restore or improve person’s smile.

For What Conditions Is Dental Bonding Considered'

Dental bonding is an option that can be considered:

• To repair decayed teeth (composite resins are used to fill cavities)
• To repair chipped or cracked teeth
• To improve the appearance of discolored teeth
• To close spaces between teeth
• To make teeth look longer
• To change the shape of teeth
• As a cosmetic alternative to amalgam fillings
• To protect a portion of the tooth’s root tha [Read more..] 
   

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Written by DentalBlogs.com on April 25, 2008

With exciting dental tools, like CEREC, iTero, and diode lasers, as well as the popularity that Extreme Makeover brought to cosmetic dentistry, being a dentist in 2008 seems like a pretty good career choice. The industry is moving forward, expanding; there are new revenue-generating opportunities'but the US economy is stormy right now, and no one knows for sure what the future holds for business ' dentistry included. Robert W. Baird released a poll that predicts a slowdown in expensive dental procedures. The report caused a drop in some dental suppliers' stocks, Dentsply, Henry Schein, Patterson, and Sirona, to name a few. It might be wise for dentists to refocus on the bread-and-butter services that people need, rather than the cosmetic services they want, to rise above the stormy sea of our economy, at least until the tides change. You might want to consider altering your marketing, including your website, hold messages, [Read more..] 
 

There are a number of ways to bring traffic to your website.  Targeted traffic represents potential customers and everyone likes customers.  This article contains a few ways to drive traffic to your site.

You should have a short and long term marketing goal for your website. Short term must be immediate traffic and long term must focus on search engine optimization.

Immediate Traffic

Immediate traffic is achieved by outside marketing as well as activity in websites, mainly forums and blogs, and writing articles about your products or services. Your articles must obviously be of high quality and optimized with the necessary keywords which will attract readers. If your articles are very good then other webmasters may link to them creating extra traffic and backlinks to your dental practice website. Going back to the forums, you should be active in forums which are related to your website. Make sure to insert links to your site wherever possible [Read more..] 
 

This is the city'.Seattle, Washington. An established practitioner, in an effort to increase his new patient load, decides to allocate more money towards his existing marketing budget this year. In doing so, he makes an unsupported decision to distribute the funds via the only method he knows'the Yellow Pages and newspaper advertising, and as a result, he burns up these reserves with not a penny to spare. What a crime! While some practices claim these types of standard marketing techniques work best for them, the basis for this particular doctor's decision was not rooted in any substantial analysis of his individual practice statistics. Nor was it based on monitoring the return on his marketing investment to determine if there were more cost-effective options available to him.
 
Harvard University conducted an interesting study years ago that reflects on the importance of repetition in a marketing plan.  If you doubt the power of repetition, just ask yourself (or anyone [Read more..] 
 

Heavy marijuana use has been found to contribute to gum disease, apart from the known effects that tobacco smoke was already known to have.

In a group of more than 900 New Zealanders, smoking cannabis more than 40 times a year since age 18 was found to be responsible for more than one-third of the new cases of periodontal disease between ages 26 and 32, according to a study published Feb. 6 in the Journal of the American Medical Association (http://www.jama.com/).

“Heavy cannabis use has been linked to greater risks of developing respiratory disease and some psychiatric conditions,” said Terrie Moffit, a Duke University professor of psychology and neuroscience who participated in the study. “Gum disease should be added to that list of known hazards.”

The study was led by W. Murray Thomson of the school of dentistry at The University of Otago, New Zealand, who measu [Read more..] 
 

Consumers have long known that including dairy in their diets can help maintain healthy bones and even help promote weight loss. However, a recent study published in the January issue of the Journal of Periodontology, the official publication of the American Academy of Periodontology (AAP), demonstrated that routine intake of dairy products may also help promote periodontal health. The study analyzed the periodontal health of 942 subjects and determined that those who regularly consumed dairy products such as milk, cheese and yogurt had a lower instance of gum disease.

“Research has suggested that periodontal disease may affect overall systemic health,” said study author Dr. Yoshihiro Shimazaki of Kyushu University in Fukuoka, Japan. “This study reinforces what much of the public already knows - the importance of dairy in helping achieve a healthy lifestyle, including a healthy mouth.”

Study participants aged 40 through 79 were examined [Read more..]